There are around 14.6 million disabled people in the UK. This is a large percentage of the population.

Disability facts and figures

Inaccessible social media posts can stop disabled people from accessing information. It can also alienate them from your organisation. Our accessible social media guide will help you to make your social posts more inclusive.

Read these articles to follow accessibility best practices on your platforms and campaigns:

Social campaigns

If your social media isn’t accessible, you could alienate as much as 20% of your audience. This article shares some common accessibility issues with social campaigns. This covers everything from images with text to plain language to colour contrast. Read why accessible campaigns are better campaigns:

Accessible social media guide: social campaigns


We’ve put together social media guidelines for tweeting in a more accessible way. There’s lots of small and easy changes you can do to make your Twitter feed more accessible. This article explains the best practice, why it matters and how to do it.

Read about hashtags, gifs, images and infographics and more:

Accessible social media guide: Twitter


Instagram is a popular social media platform for both businesses and consumers. But to make sure you reach the 1 in 5 consumers that are disabled, you must make sure your content is accessible.

Find out what you need to do, why it matters and how to make your Instagram images accessible:

Accessible social media guide: Instagram


Facebook business pages are a great way to promote your products and services. They help small and medium businesses to engage their audiences and communities. With over 2 billion monthly users worldwide, it makes business sense for large global businesses too.

But is essential all your content is inclusive, from images to videos to live streams. Follow our accessibility best practice guidelines and make your Facebook feed more accessible:

Accessible social media guide: Facebook

Include accessibility in processes

Removing barriers in all areas of life matters. Building accessibility into your social media is a good way to begin. Using accessibility checklists and best practices for each platform will make sure you’re more inclusive. It makes it clear that you value disabled customers.

Social media is about bringing people together. And that means everyone.

Related Scope products

1-day accessibility training course (for individuals)
Content accessibility training (for teams)
Bespoke content accessibility training