Inclusive newsletters and social media

Email marketing and Newsletters

It’s important to use accessibility best practices in email marketing and newsletters. This will help make sure they are as accessible as possible. That includes things like:

• plain English
• alt-text and adding alt-text to linked images
• colour contrast
• avoiding link text like ‘read more’

The BBC has put together a guide on how to design accessible email newsletters. It brings together best practice, tips, and considerations in one place.

Designing accessible email newsletters (BBC)

Mailchimp is a popular email marketing tool for designing email newsletters. They’ve shared a few best practices for making content accessible to all subscribers.

Accessibility in Email Marketing (Mailchimp)

Social media accounts and campaigns

Social media is a great way to connect with your customers. But your posts and campaigns must be accessible to your disabled consumers.

Scope for Business resource hub has a social media series. This looks at some easy steps to make your social media campaigns and posts more accessible.

• Is your social media campaign accessible to everybody? (Scope for business)
• How to make your Twitter feed more accessible (Scope for business)
• How to make your Facebook business page more accessible (Scope for business)
• How to make your Instagram account more accessible (Scope for business)

The Government communication service also has a comprehensive social guide. It shares guidance on accessible social media campaigns, including things like:

• best practices
• step-by-step instructions for alt-text
• links to other government resources

Planning, creating and publishing accessible social media campaigns (GOV communication service)

Hootsuite has put together a helpful guide that covers the basics of social media accessibility. Including how to use inclusive language and positive representation.

Inclusive design for social media: tips for creating accessible channels (Hootsuite)